Archive for the ‘Search Engine Articles’ Category

How The Yahoo! Directory Really Ranks Its Directory


Last Update: Tuesday, January 04, 2005. In this article, I show you how the Yahoo! Directory ranks its listings, so you can use this knowledge to get higher rankings. First you must understand that Yahoo! is a web directory, NOT a search engine. So what is the difference? Well, search engines, such as Google, ...

SEO Myths Rumours Exposed!


From Leading Australian Professional - Anthony Parsons and CEO McAnerin Networks Inc - Ian McAnerinSEO myths and rumours exposed is not a top 5 - top 10 list or the like, simply an attempt at a comprehensive list of rumours about search engine optimization, marketing, pay per click, advertisement, page ...

Search Engine Optimization (SEO) Copywriting


From Leading Australian Professional - Anthony ParsonsSearch engine optimization copywriting is easier explained as writing for the search engines. Copywriting is not merely placing words anywhere on a page and loading it with keyword phrases in attempt to rank well. SEO copywriting is an acquired skill that takes experience and ...

Death Before Birth – The Life Cycle of a Search En


Death Before Birth - The Life Cycle of a Search EngineEvolutionIn the past decade search has went from not existing, to general file matching, to machines so complex that few people understand how they work. As they evolve in complexity there will always be a new and better way restructure ...

Search Engine Predictions for 2002


By Kalena Jordan 17th December 2001 Never try to predict the unpredictable. Thats advice I have been givenand advice I am going to completely ignore this month, by attempting topredict the movements of the volatile search engine industry over thenext 12 months. Here they are, my personal predictions for 2002: ...

Link Popularity


Link Popularityby Jill Whalen (The Web Whiz)Written January 2001These days, link popularity is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on search engine rankings, is often misunderstood.What is Link Popularity?The theory goes something ...

Search Engines… What They LOVE and HOW-TO Get Them To Come CRAWL Your Website


Search Engines... one of the MOST tricky marketing tactics of them all online simply because the SE's are forever changing the rules of Website Optimization.Meaning... what used to work Yesterday might not work Today.Now, with that said, for the remainder of this article I want to let you in on ...

Find Powerful Keyword Phrases in Five Easy Steps!


You may not realize it, but in the next few minutes you are going to learn one of the three most important steps to a successful pay-per-click campaign. That is, how do we find powerful keyword phrases in five easy steps? And the best of all, these steps are absolutely ...

Does Your Copy Look Fake to the Search Engines


From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our META tags, it has been obvious that search engines love text. The more complex and ...

Google Onsite Advertiser – Let The Bidding Wars Begin!


Google Onsite Advertiser - Let The Bidding Wars Begin! By: Martin Lemieux Google Adsense has just become more powerful overnight. As if it wasn't enough that Google now gives you $100 for every successful referral to their Adsense program but, advertisers can now battle for placements within your own websites ...

Search engine cloaking and stealth technology


By David CallanTired of the search engine optimization game? Lots of webmasters are, today the Internet is more a big shop than the information library it became so popular for. This of course means that there are hundreds if not thousands of sites competing for the same customers. Search engines ...

Robots.txt file guide


By David CallanWe all know search engine optimization is a tricky business, sometimes we rank well on one engine for a particular keyphrase and assume that all search engines will like our pages and hence we'll rank well for that keyphrase on a number of engines. Unfortunately this is rarely ...

How to Use Directories for Web Site Promotion


How to Use Directories for Web Site Promotion By: Rich Brunelle If you are not using Web Directories for your Web Site Promotion, you are not aware of the benefit they provide. Directories, Link Engines, and Internet Directories are not all created equal. But, if they are categorized, database driven, ...

3 Steps To Getting Hundreds Of Backlinks To Your Website Absolutely FREE


Link Popularity as you know plays a BIG part in your websites ranking within the Search Engines.So, the basic breakdown is, the more links pointing to your website, the higher up the search engines will rank your website.More importantly though is getting those High PR websites linking back to yours.The ...

Understanding Google AdSense


Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results. Website maintenance ...

The Mystery of the Magical Keyword Density Formula


Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without keywords we wouldnt even have SEO copywriting. Because keywords (or more accurately, keyphrases) play such an important role in ...

Websites You Should Be Getting Links From


Everyone knows the importance of links when it comes to increasing your search engine results. The first question you must ask is where to get links from. There are two strategies here. 1. The most effective way to identify the right sites to get links from should ...

Internet Search Engine Submission Service – Web Site Marketing


One strategy of generating traffic to a website is to submit it to as many search engines as possible. Basically, what you are doing is telling the search engine that you exist. Sadly, the only real search engines that matter add up to about 3; however the other search engines ...

W3C Compatible Websites – More Accessibility and better Search Engine Results!


To know more W3C compatibility first we should aware of W3C. W3C stands for World Wide Web Consortium established around 1994 and provides guidelines based on best practice, regarding how websites and web pages should be structured and created for long-term durability. The W3C validation is just a standard for ...

Kalena Jordan


By Kalena Jordan 18 November 2003 As a busy search engine optimization consultant, I don't have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user- unfriendly site can do to ...

Do You Really Need To Be In The Search Engines?


Do You Really Need To Be In The Search Engines?Before you spend time and money on search engine optimization, you need to decide if your small business really needs to be in the search engines. It all boils down to answering one basic question: how do your customers usually look ...

Search technologies


Each of us has been faced with the problem of searching for information more than once. Irregardless of the data source we are using (Internet, file system on our hard drive, data base or a global information system of a big company) the problems can be multiple and include the ...

Search technologies


Each of us has been faced with the problem of searching for information more than once. Irregardless of the data source we are using (Internet, file system on our hard drive, data base or a global information system of a big company) the problems can be multiple and include the ...

Seven daft things not to do to your website


1. Splash pages Most of the time splash pages are uncalled for. There are only a handful of reasons why you may ever need to use a splash page on your website but these reasons dont seem to apply to most of the splash pages you can see on ...

Creative Search Engine Optimization – A Case Study


Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to ...
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